Spotify Elevates "DOPE AS USUAL" to Partner Podcast Status

Spotify Partnership: Building the Future of Podcasting

In a major milestone for independent creators, DOPE AS USUAL is proud to be an official Spotify Partner Podcast—a title reserved for shows helping shape the future of the platform. From pioneering full-length video content to shaping platform tools and strategy, our collaboration with Spotify has been key to redefining modern podcasting.

Recognized in Spotify Wrapped 2024: Best Podcasts of the Year

In Spotify Wrapped 2024, DOPE AS USUAL was named one of Spotify’s Best Podcasts of the Year, with a coveted spot in the Top 1% of all shows globally. With over 114K Spotify followers, 1.5 Million Consumption Hours, and more than 9.2 million views on the platform, the show continues to grow at a record pace.

Awarded Standout Video Creators of the Year

As one of the first podcasts to adopt full-length video on Spotify, DOPE AS USUAL was honored as a Standout Video Creator of 2024. Our raw, high-energy format helped define how video can elevate the podcasting experience—giving audiences a new way to connect visually while keeping the spirit of audio storytelling alive.

Spotify for Creators: Early Brand Ambassadors

Spotify tapped us as one of its earliest Spotify for Creators brand ambassadors—recognizing our impact in building community from the ground up. We’ve worked closely with the platform on feedback, testing, and global initiatives that support creators growing without traditional industry backing.

Spotlighted for Community Building Tools

In Winter 2024, Spotify featured DOPE AS USUAL in a platform-wide article that credited the show with helping introduce audience-building features like in-app comments and short-form vertical clips. Used as a case study in community success, we’ve become an example of how fan interaction can drive growth and longevity. The impact of this feature was even featured in article by Forbes.

Helping Launch Play Counts on Spotify

When Spotify made Play counts public, DOPE AS USUAL was one of the shows credited with influencing the shift. Spotify invited us to issue an official statement to NBC, sharing our take on the significance of transparency and visibility for creators and their audiences. It marked a turning point in how success is measured across the podcasting world.

Global Promotions & Homepage Features

Spotify continues to amplify DOPE AS USUAL with premium placements—including homepage banners, curated features, and week-long promotions for standout guest episodes. These campaigns help introduce the show to millions of new listeners around the world and elevate its most impactful moments.

Smarter Reach Through Geo-Targeted Audio Ads

With Spotify’s geo-targeted audio advertising, DOPE AS USUAL is able to speak directly to the right audiences in the right places. These tools not only boost our reach but provide valuable alignment opportunities for the brands we work with.

Spotify: A Platform That Champions Creators

While many platforms shift policies or offer inconsistent support, Spotify has remained a leader in backing independent creators. Our partnership reflects a shared belief in long-term collaboration, innovation, and putting creators first—making Spotify more than a platform, but a true partner in the journey.

New Episodes Every Tuesday

Tune in weekly for new uncensored episodes of DOPE AS USUAL on Spotify. With viral moments, iconic guests, and an unmatched fanbase, this podcast continues to set the standard for the next generation of content.