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DOPE AS USUAL” Podcast Information Deck​

With over 72 million views, 363K subscribers, 39 million hours of watch-time, and 893 million impressions on YouTube alone in just 3.5 years, "DOPE AS USUAL" has firmly cemented its place among the top podcasts in the industry. With an official Spotify partnership, clips going viral across the internet, charting on Apple Podcast’s Top 25, the podcast's global reach is only continuing to grow.

 

But beyond the numbers lies a deeper story—one of innovation, resilience, and the power of authenticity. Thomas Araujo aka Dope as Yola, alongside producer and co-host Marty O'Neill, has not only built a podcast but a community—a community that comes together every Monday for the premiere of a new episode, eagerly anticipating the next dose of laughter, inspiration, and real talk.

 

It's not just the audience that's taking notice. "DOPE AS USUAL" has caught the attention of major media outlets, garnering full-length feature articles from People, USA Today, Revolt, Complex, XXL, HipHop Dx, Vibe Magazine, Hot 97, Power 106, The New York Post, and many more. From hosting the biggest names in sports, music, comedy, gaming, and online personalities, to viral clips amassing tens of millions of views, the podcast's impact is undeniable.

 

As "DOPE AS USUAL" continues to soar to new heights, one thing is clear: this is just the beginning. With a super engaged community, a dynamic presence on social media, and a relentless commitment to quality content, the podcast is on track to become the top motivational comedy podcasts for the younger generation, inspiring millions to chase their dreams and embrace their true selves.

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Highlights:

 

Analytics: 

YouTube: 363K Subscribers

  • Average 90-days: Views: 6,288,316 • Watch-Time: 3,214,039 hours • Impressions: 55,501,247

  • All time: Views: 72,382,612 • Watch-Time: 39,010,050.8 hours • Impressions: 893,156,613 • Average View Duration: 31:35

  • Overall Episode Average:  265,727.69 views per episode (not including Shorts)

 

Spotify: 107K Followers

  • Last 90-days :375.5K Streams

  • All time: 5.4 Million streams • Watch Time: 1,016,290 hours

  • Overall Episode Average: 26,980.26 views per episode

Fun Facts

  • Official Spotify Partner Program since 2023

  • One of the first shows with video enabled on Spotify

  • Credited with getting comments & short-form video enabled on the platform

  • Spotify provides our show with promotional campaigns (homepage banners, as well as audio ads) promoting “DOPE AS USUAL”, as well as celebrity guest episodes. We are also brand ambassadors for Spotify for Creators, and they run ads to listeners of us promoting the platform. 

  • 9,000+ 4.9/5- Star Reviews on Apple Podcasts & Spotify combined

 

Apple Podcasts: 59.5K Listeners 

  • Last 60 days: 212K Plays

  • All Time: 5,722,926 Plays

  • Overall Episode Average: 28,116.23 Plays per episode

 

Instagram: 161K Followers

Last 90-days 

  • Views: 7,560,677

  • ccounts Reached: 1,943,733 

 

Facebook: 186K Followers

Last 30-Days

  • Accounts Reached: 2,099,489 •  Engagement: 115,007

 

Website/App: 122K Users

  • Newsletter, Private Forum, Bonus Content, Brand Integrations

 

Twitter: 24.1K Followers

Average 90-Days

  • 378K Impressions, 6.7K Likes, 1.1K Reposts

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Audience Demographics:

  • 18–24 years: 47.8%

  • 25–34 years: 32.3%

  • 35–44 years: 11.1%

 

  • Male: 93.9% • Female: 5.3%

 

  • California: 19.4%

  • Texas: 10.2%

  • Florida: 4.3%

  • Illinois: 4.2%

  • New York: 3.5%

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Featured Guests

  • B-Real

  • Benny the Butcher

  • Berner

  • Big Jay Oakerson

  • Chanel West Coast

  • Cheech & Chong

  • Dane Cook

  • DDG

  • DJ Drama

  • Dr. Drew

  • Felipe Esparza

  • Freeway Rick Ross

  • Gabriel “Fluffy” Iglesias

  • Jake Johnson

  • Lil Duval

  • Mario Lopez

  • Matt Barnes

  • Mozzy

  • NLE Choppa

  • Ralph Barbosa

  • Ric Flair

  • Ricky Williams

  • Steelo Brim

  • Steve-O

  • That Mexican OT

  • TJ Dillashaw

  • Tony Hawk

  • Trevor Wallace

  • Will Sasso

  • Young Jeezy

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Studio Details

  • 10 minutes from downtown Los Angeles

  • Private parking, air conditioning, Wi-fi

  • Secure facility, comfortable green room & kitchen, private bathroom

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Featured Ad Partners:

  • BetterHelp

  • Blue Chew

  • Draft Kings

  • Epidemic Sound

  • Ethika

  • Express VPN

  • Fan Duel

  • Hamilton Devices

  • Hello Fresh

  • Keeps

  • Liquid I.V.

  • Manscaped

  • Miller Lite

  • Mint Mobile

  • MyBookie

  • Nord VPN

  • ONNIT

  • RAW Papers

  • Seat Geek

  • ShipStation

  • Stundenglass

  • True Classic

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Advertising on “DOPE AS USUAL” Podcast

We have a long-standing reputation of over-delivering for our ad partners, and building long-term working relationships. Click Here to watch a video explaining some of the main ways brands advertise with us.

 

  • Ad placements during the podcast (aka Midroll)

  • Banner on Featured Sponsors website page

  • Custom page on website 

  • High resolution assets to utilize anywhere, host endorsements

  • Product Placement/use during episodes, display on set, signage

  • “Brought to you by” mentions, logos/call to action on-screen pop-ups

  • Custom social media content (photoshoots/reviews/vlogs/commercials)

  • Newsletter, website banner or custom page, feature on Podcast app

  • Product/branding display for celebrity guests, corresponding behind the scenes footage

  • Place ads/promos in the entire back catalog of audio episodes at once.

  • Branding on social posts, collab posts, tags, banners on long-form clips​

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