DOPE AS USUAL
A motivational comedy podcast built on real stories, unfiltered conversations, and moments you cannot fake.
DOPE AS USUAL is an independent podcast hosted by viral storyteller Dope As Yola and multi-faceted producer Marty O’Neill. Built from the ground up with no network backing and no shortcuts, the show is powered entirely by its community and driven by authenticity.
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What started as two creators betting on themselves has evolved into a globally recognized platform with cultural impact far beyond podcasting.
Let's Talk Numbers
• 120+ million episode views
• Over 1 billion episode impressions
• 43+ million hours of episode watch time
• 600,000+ subscribers across YouTube, Spotify, & Apple
• Multiple social channels reach millions of views respectively each month
• Over 80K website/app members on owned-platform, 120K newsletter contacts
This growth is not driven by trends or gimmicks. It is the result of consistency, storytelling, and a deep connection with an audience that shows up every week.
Dope as Yola
Dope As Yola is one of the most influential content creators on the internet and a master storyteller in his own lane. With over 2 million YouTube subscribers and hundreds of millions of views across platforms, Thomas built a global following through raw honesty, and an unmatched work ethic.
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Beyond content creation, he is the founder of Push Trees, a grassroots cannabis-inspired streetwear brand that grew into a cultural staple. Push Trees secured national retail placement at Zumiez and regularly sells out exclusive drops, proving Thomas’s ability to translate audience trust into real-world impact.
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From hosting and product design to live appearances and brand building, Thomas has become a creative force across multiple industries.
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Learn more: dopeasyola.com
Marty O'Neill
Marty O’Neill is a producer, creative director, and entrepreneur with deep roots in media, branding, and high-level production. He is the founder of Drastic Graphics, a boutique creative and video production company responsible for branding, design, and campaigns for some of the biggest names in entertainment and media.
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Marty has worked with Joe Rogan, Theo Von, Adam Carolla, and Josh Wolf, and contributed to major commercial campaigns for Apple, Google, Netflix, T-Mobile, the NFL, and more. He is an Amazon best-selling author for Full-Time Podcaster, a TED Talk speaker, and the strategic and visual architect behind DOPE AS USUAL.
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From brand ecosystems, to partnerships, to production, and content strategy, his work is built for longevity, scale, and impact.
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Learn more: drasticgraphics.com
We're Built Different
Every week, DOPE AS USUAL delivers raw, unscripted conversations and unforgettable stories from some of the most recognizable names in music, sports, comedy, and pop culture. Guests have ranged from Tony Hawk and Mario Lopez to Gabriel Iglesias and beyond.
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Episodes are built around legendary moments, unbelievable personal stories, and chaotic, hilarious conversations that feel honest and human. This is not press-tour content. This is where the untold stories actually get told.​ The result is content that fans relate to, share, clip, and talk about long after an episode drops.
Totally Independent
No studios, no networks, no gatekeepers. Just two creators building something real on their own terms.
Super Viral Moments
From trending stories to culture-shifting clips, DOPE AS USUAL consistently generates moments that travel across platforms and live beyond the episode. Editorial features by People, USA Today, Forbes, Spotify, Complex, and more.
Massively Engaged Audience
Our audience does not just watch. They participate, comment, share, and support. Global reach paired with genuine loyalty.
Spotify Partner Show
Official partners and brand ambassadors for Spotify for Creators, with strong visibility and platform support.
Timeless Content
Episodes continue gaining millions of views long after release. This is not disposable content, it is long-tail, evergreen, legacy media.