When you advertise with the DOPE AS USUAL Podcast, you're tapping into one of the most engaged, loyal, and influential audiences in the online space. Our listeners don’t just watch—they show up, they support, and they buy. They’ve built a deep connection with the show and trust the brands we stand behind.

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Meet Our Typical Listener

• Age Range: 18–35

• Gender: Predominantly Male (85%)

• Location: Primarily U.S.-based, with strong followings on the West Coast, in the Southwest, and in major metro areas

• Cultural Background: Multicultural, heavily Latino and Black representation

• Lifestyle: Working-class or entrepreneurial, often self-taught, with non-traditional paths to success

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This listener values authenticity, humor, and real talk. Whether they’re clocking into a job, running a side hustle, or building something from scratch, they connect with the raw, honest energy of the show. They come for the stories and stay for the vibe—and they pay attention when we highlight a brand.​​

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How They Spend

They consistently spend in ways that reflect their interests and identity. Our audience supports products and services that enhance their day-to-day life, align with their values, or are recommended by voices they trust.​

• Streetwear and lifestyle gear: hoodies, sneakers, hats, limited drops

• Food and delivery apps: DoorDash, water, alcohol, energy drinks, snacks

• Gaming, tech, and creative equipment: headphones, consoles, cameras, podcast gear

• Wellness and supplements: natural sleep aids, nootropics, and recovery products

• Cannabis products and accessories: flower, vapes, premium glass

• Education and tools: video editing software, online courses, music equipment​​

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Where They Live Online

• YouTube: Watches full episodes and shares viral clips

• Instagram and TikTok: Engages with short-form content and meme culture

• X (Twitter): Tracks trending conversations, humor, and chaos

• Discord and Reddit: Participates in subcultures,  conspiracies, and behind-the-scenes communities

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Additional Audience Profiles

The Creative Hustler (18–28)
These are early-career videographers, musicians, and designers. They look to the show for inspiration, tools, and behind-the-scenes knowledge. They invest in gear, software, and learning resources as they build their path.

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The Laid-Back OG (35–45)
Older fans who grew up on classic hip-hop and now tune in for nostalgia, LA culture, and real-life conversations. They have more disposable income and enjoy supporting creators and brands that feel authentic.

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Why Our Audience Converts

• They trust us. Many have been following Thomas for years, and our bond with the audience runs deep.

• They’re loyal. When we co-sign something, they want to be a part of it.

• They’re engaged. They don’t just scroll—they comment, repost, click, and support.

• We overdeliver. Every campaign is customized and built to stand out.

• We’re easy to work with. This is a two-man team with a strong track record, not a faceless agency.

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If you want your brand in front of people who actually care—and take action—you’re in the right place.